From Tokyo to Paris, the bicycle reinvented.

From Tokyo to Paris, from tradition to modernity, from design to power, Jitensha redefines bicycle and invites you to go against the flow. Marked by the "Kanso" philosophy, the Japanese art of living has inspired Jitensha bicycles to strive for the essential, purity, and beauty. We eliminate the superfluous to celebrate simplicity. We counter obsolescence with useful and sustainable design. We embrace contrasts: ultra-light and robust, elegant and functional, refined and fast, electric or muscular. We believe in a durable, high-performance bicycle that embraces the contrasts of urban life. Authenticity, Simplicity, Freedom: the (Japanese) bicycle that goes against the flow.