Jitensha means bicycle in Japanese. It’s deeply anchored in the Tokyo culture and lifestyle. All kinds of people, riding all kinds of bicycles. A brilliant way to experience and live Tokyo.
Jitensha has always been part of our lifestyles as well. Whilst living in Tokyo, the vision of sharing our love and dreams emerged.
The belief bicycles are and will increasingly be a great urban commute solution. The will to share our love of bicycles, design, fashion, Tokyo, Paris… and our dreams for a more sustainable environment, through smaller, responsible businesses.
That’s the spirit and energy in Jitensha!
MINIMALISM, PRECISION
AND ATTENTION
HAND-ASSEMBLED IN OUR WORKSHOP
Our mechanics fully assemble your JITENSHA in our Annecy workshop when we receive your order. Every thread is greased, every bolt tightened. Once assembled, each JITENSHA is "human-tested" before being packaged and shipped.
FRAME MATERIAL MATTER!
Our frames are made of Cr-Mo Steel (thickness variation to optimize the weight/strength ratio). This alloy is the most suitable for city bikes. It offers superior comfort to other fashionable materials (aluminum, titanium or carbon). It has a natural flex to absorb road vibrations. Compared to standard steel, Cr-Mo offers twice the strength. This helps to lighten the frame while having an ideal balance between strength, weight and durability.
Cr-Mo
Steel