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A bike like no other.

Jitensha means bicycle in Japanese. It’s deeply anchored in the Tokyo culture and lifestyle. All kinds of people, riding all kinds of bicycles. A brilliant way to experience and live Tokyo.

Jitensha has always been part of our lifestyles as well. Whilst living in Tokyo, the vision of sharing our love and dreams emerged.

The belief bicycles are and will increasingly be a great urban commute solution. The will to share our love of bicycles, design, fashion, Tokyo, Paris… and our dreams for a more sustainable environment, through smaller, responsible businesses.

That’s the spirit and energy in Jitensha!


A search for purity that makes the JITENSHA style: sober choices, branding reduced to the essentials, for bikes that are as elegant as they are minimalist. It is the Japanese art of living that has inspired the search for essentials, elegance, fluidity, simplicity, purity, poetry.



Our mechanics fully assemble your JITENSHA in our Annecy workshop when we receive your order. Every thread is greased, every bolt tightened. Once assembled, each JITENSHA is "human-tested" before being packaged and shipped.


Our frames are made of Cr-Mo Steel (thickness variation to optimize the weight/strength ratio). This alloy is the most suitable for city bikes. It offers superior comfort to other fashionable materials (aluminum, titanium or carbon). It has a natural flex to absorb road vibrations. Compared to standard steel, Cr-Mo offers twice the strength. This helps to lighten the frame while having an ideal balance between strength, weight and durability.



I opted for the copper bullhorn aluminum version. The bike is splendid, light, fast, handy, safe, a collector's bike! It's a real pleasure to ride it, you feel that you are on a quality bike. It's my first speed single and I love it.

Thierry, Brussels

Bicycle ordered a few months ago. The bike arrived neatly packaged in a box. It only takes about ten minutes to assemble it and it's child's play.
In use, my Jitensha has proven to be very light and pleasant to maneuver. A real pleasure to ride with in Paris.

M.P, Paris

I love my Jitensha single speed! It's super well made and rides so well. It's also such a good looking bike. I live in London and people literally stop me in the streets to ask questions about it. Very happy customer! Highly recommend.

Brad, London

Great bike, wonderful and elegant design, and what a pleasure to ride! Thank you Jitensha.

Bart, Geneva

I have been the proud owner of a Jitensha E-Bike for 1 year now. And what can I say except my delight. Light, racy, classic and ultra modern at the same time.

Bertrand, Paris

The bike ordered was delivered within 2 weeks, very well packaged and protected.
Thank you very much, highly recommended!

DP, Geneva

A fully customizable bike


100% secure payment

Bank cards (payment in 1X, 3X or 10X with Alma), Paypal, bank transfer.

Delivery within 2 to 3 weeks

We deliver our e-bikes all over Europe and our traditional bikes by air anywhere in the world.

Created & hand-assembled in Europe

Each JITENSHA is assembled on demand then tested in our workshop in Annecy.


We are available to answer your questions by chat, email or phone.